The Demand Planner works closely with the Supply Planner and the Production Planner. Depending on the size of the organization, these 3 planning roles may be combined into one or two roles, merging the responsibilities of supply and demand planning, and/or production planning.
Key Accountabilities
- Demand Planning
- Creates the demand plans based on baseline (statistical) forecast which is enriched by inputs from the commercial teams; for the operational (0-13 weeks) and tactical horizon (4-15 months)
- Understands how to use statistical forecasting to create a solid baseline forecast and maintains, reviews and cleans historical data and determines if this can be applied to the portfolio.
- Understand the impact of business dynamics and translate them into the demand plan: NPD, phase-in/out, events, seasonality, tenders, contracts, and activations.
- If requested, provide different demand scenarios to the supply chain.
- Secure demand plan constraining in case of supply restrictions and share the results with internal stakeholders (e.g., supply, sales and customer service)
- Prepares the account & demand review meeting and provides input for the MT IBP meeting with the commercial teams.
- Follow-up on the decisions/constraints from the IBP cycle of the organisation and/or supply points
- First point of contact for the commercial organisation for the operational and/or tactical planning horizon
- Monitoring planning (PDCA-cycle) & Analysis
- Maintain demand planning master data and systems and software, maintains relevant data and monitors / analyses trends to further enhance the forecast.
- Drive continuous improvement of the forecast accuracy and bias in alignment with the commercial teams.
- Monitor, analyse, understand, and challenge the quality of the enrichments provided by the commercial teams (assumptions, deltas, consumption, trends, issues, gaps, risks, opportunities)
- Identify sales opportunities and risks and propose push sales on available capacities and RM.
- Coordinate any activities related to the constraining and allocation process for the organisation and/or supply points and ensure the match of demand & supply.
- Prepares and monitors the KPIs forecast accuracy, bias, and error to help identify improvement areas and monitor performance.
- Keeps up to date with the latest forecasting theory and concepts to become as effective as possible, including the use of aggregated forecasting techniques and statistical methods.
- Coordinate with Supply and Commercial teams (bridging commercial and Supply Chain) to determine priorities, corrective, and preventive actions to prevent OOS and Waste in accordance with the internal procedures.
- Continuously look for opportunities & improvements within daily work context and take ownership in implementing solutions.
- Collaborative planning
- Prepares relevant material to facilitate discussion and facilitates/manages the monthly demand meeting, in which the input from Sales & Marketing is discussed beforehand.
- Achieves consensus for operational demand forecasts by facilitating a collaborative planning process with Sales & Marketing.
- Collaborate with key customers and planning teams to tend to collaborative and integrated plans.
- Continuous improvement
- Proposes improvements to the forecasting process and put it into practice
- Projects
- Participates in various projects with the aim of improving the forecast reliability and/or the forecasting process
KEY PERFORMANCE INDICATORS
- Delivery On Time In Full (OTIF)
- Forecast Accuracy (FA)
- Forecast Bias (FB)
- Forecast Accuracy RMR/RMN
- Finished Goods stock-outs
- DOC target
- Monitor plan and schedule conformance & performance shared with operation
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