Key Responsibilities:
Product Study & Planning:
- Identify new potential markets and conduct volume planning with full risk assessments.
- Plan and manage new product projects and enhance line-up strategies to maintain market competitiveness.
- Develop efficient product trims to maximize market coverage and determine pricing brackets aligned with brand strategy.
- Support the definition of specifications, line-up, equipment, powertrain mix, and pricing during new model development.
Inventory Management:
- Develop production plans that ensure proper market availability, considering seasonality.
- Manage vehicle flow and conduct ad hoc analysis of market share, segment performance, and competitive landscape.
- Recommend product evolutions during the serial life cycle to meet volume, complexity, and profitability targets.
- Compile and synthesize product and market data to support decision-making and Regional Program Committee reviews.
- Maintain and manage product grids for both localized and import models across markets.
Market Analysis & Strategic Planning:
- Conduct comprehensive market analysis to identify growth opportunities and provide strategic recommendations.
- Develop business plans that align product offerings with market demands and growth targets.
- Represent the company in OEM negotiations, driving product development and planning initiatives.
- Lead portfolio expansion efforts by introducing high-potential models.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in product marketing or a related role.
- Strong analytical and strategic planning skills.
- Excellent communication and presentation abilities.
- Proven ability to work collaboratively across cross-functional teams.
- Proficiency in Microsoft Office Suite.
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